Who needs Marvel superheroes? By joining “Let’s Move for a Better World” social campaign, your club can help save the world from obesity and chronic disease.
True as that sentiment is, it may be an understatement. Scientific evidence continues to accumulate, showing the beneficial effects of exercise on nearly every facet of human experience. Cognitive health, mental health, cardiovascular health, prevention of type 2 diabetes—name a health condition and you’ll likely be able to find a study suggesting that exercise improves it.
Says Weal Jaber, one of the lead authors of the study:
Being unfit on a treadmill or in an exercise stress test has a worse prognosis, as far as death, than being hypertensive, being diabetic or being a current smoker. We've never seen something as pronounced as this and as objective as this.
Health club owners arguably have the best product you can offer. So how do we convince the rest of the world to join in and sign up?
- worldwide obesity has nearly tripled since 1975;
- in 2016, more than 1.9 billion adults were overweight, with over 650 million categorized as obese;
- 39% of adults aged 18 years and over were overweight in 2016, and 13% were obese. And 81% of young people do not get the required amount of exercise they need per week.
This is where the health club industry comes in. As the WHO report states: “Obesity is preventable.” It’s time to come together and take action.
How the fitness and wellness industry can be key in this scenario
One way is through PHIT, an IHRSA-supported bill that will allow Americans to use flexible spending accounts (FSAs) and health savings accounts (HSAs) to pay for health club memberships, fitness equipment, exercise videos, and youth sports leagues.
The centerpiece of Technogym’s mission against global obesity, the “Let’s Move” campaign invites health clubs from around the world to participate to raise awareness of the dangers of a sedentary lifestyle and engage members in a concrete action to help local charities promoting health and lifestyle education.
We want to inspire as many people as possible to take up on engaging physical activity, which can actively protect their health.
How does the social cause campaign work?
From 11-30 March 2019, participant club’s members around the world are asked to join forces to donate their exercise and promote the Wellness lifestyle in their local towns or communities through a challenge based on MOVES (Technogym’s unit of measure for movement).
By using connected TECHNOGYM equipment, participants can measure their training efforts and donate their MOVEs on MyWellness Cloud, TECHNOGYM's cloud-based digital platform. Upon reaching predefined movement goals, each club can win a Technogym product to donate to any non-profit association of its choice which operates in fighting obesity and sedentary lifestyles. The more active the gym members are, the more MOVEs they collect and the bigger the donation will be to the communities.
How to join the Let's Move for a Better World campaign?
Let’s Move is a carefully planned, well-promoted event that involves several stages of preparation to ensure a successful outcome. During this preactivation stage, you’ll be plugged into Technogym’s powerful digital ecosystem to recruit participants for this great opportunity to use some of the most advanced training equipment and cloud-based fitness apps in the industry.
Part of the consumer appeal of Let’s Move for a Better World are the rewards and challenges that incentivize training and make it more fun and social to exercise. Using Technogym’s MyWellness app, your club will collect “moves” from “motion monitoring” and other biomarker measurements. The “best mover” on an individual and club basis will earn rewards for the highest score. There are many other options for gamification and competitions that enterprising club owners can create for the event, thanks to Technogym’s advanced cloud-based technology.
Together, the fitness industry can continue to unite to continue to do well by doing better.