The partnership will debut with the recently announced IRONMAN® Virtual Racing™ (VR™) Series that will be offered through the IRONMAN Virtual Club, an innovative web-based platform that allows athletes to train and compete from anywhere around the world, while earning activity-based points and engaging with the community.
The partnership will also include Technogym’s involvement with the 2020 IRONMAN World Championship in Kailua-Kona, Hawai’i, as well as the 2020 IRONMAN 70.3 World Championship in Taupō, New Zealand, scheduled for October and November, respectively.
“Over the years we have been working alongside the world’s best athletes and sport events. Today, we are delighted to announce our partnership with IRONMAN, one of the most vibrant and passionate communities in the world of sport,” said Nerio Alessandri, Technogym Founder and CEO. “Technogym will provide to IRONMAN athletes a complete training solution made of the best and most accurate equipment in order to enjoy a personalized training program anytime and anywhere: at home, at the gym or at hotels during race time,” Alessandri added.
Through the new partnership, IRONMAN athletes will receive unique access to Technogym’s range of treadmills, smart trainers, exercise bikes, group cycling bikes, rowers, wellness tools and upper body trainers.